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Intellectual Property Update
31 Mar 2009
Six and Sex in the City – registration of similar trademarks
In a case you could be forgiven for believing would only happen in New Zealand, Box Office, Inc (HBO), the distributor of the famous ‘Sex and the City’ television series, has unsuccessfully opposed a trade mark application filed by a Brisbane based dating services company for the similar sounding ‘Six in the City’.
Although Six in the City was successfully registered, this not so steamy affair highlights some of the issues that need to be considered when registering and protecting trade marks.
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